Is this suitable for our company?
The initial assessment is intended for companies evaluating European expansion and able to provide a clear product, target-market and business-stage briefing. Suitability and scope are agreed before engagement.
Germany · Austria · European Union
European Market Entry Assessment
A focused initial assessment for Asian companies considering Germany, Austria or the EU: market priorities, institutional questions, partner strategy and executive recommendations.
Indicative commercial proposal
EUR 4,900 net · proposed
Subject to commercial validation. Final scope, fee and applicable taxes are agreed before an engagement is accepted; this is not a fixed-price booking offer.
Indicative delivery: 10 business days
Only after accepted engagement and a complete briefing. The delivery schedule is confirmed against the agreed scope; preparing an enquiry does not start the delivery period.
The decisions this assessment addresses
Which market fits our offering and customer priorities?
What partner capabilities and operating model do we need?
Which risks and specialist questions must be resolved before committing?
Clear initial scope
01Initial market assessment
Review the proposed offering, target customers and market-entry hypotheses for the agreed European market.
02Regulatory & institutional considerations
Identify relevant official information and questions requiring qualified legal, tax or regulatory specialists.
03Partner strategy
Define required partner capabilities and initial selection criteria; no guaranteed introductions or signed partnerships.
04Key risks
Separate known constraints, assumptions and information gaps that affect the entry decision.
05Executive recommendations
Summarise strategic options and suggested next decision steps for management review.
Executive perspective
Sascha Horvath
Managing Director — TSH Consulting GmbH
Managing Director — Mehrwerk Österreich GmbH
These are separate professional responsibilities. TSH’s market-entry assessment is an independent strategic advisory proposition, not a Mehrwerk product or service.
- Personal member — Industriellenvereinigung
- Personal member — Wirtschaftsforum der Führungskräfte
- Patron — UnternehmerCircle Verband
Personal memberships and honorary engagement do not imply institutional endorsement or guaranteed access.
Verified executive profile & media references →From enquiry to an agreed assessment
- 01Initial consultation: clarify company context and suitability.
- 02Agree scope, fee and engagement; provide the complete briefing.
- 03Conduct the initial assessment and present executive recommendations.
Commercial questions
Is EUR 4,900 a confirmed fixed price?
No. EUR 4,900 net is the proposed initial fee, subject to commercial validation. The applicable fee, tax treatment and final scope must be confirmed in an accepted engagement.
When does the indicative delivery period begin?
The indicative period is 10 business days after both engagement acceptance and receipt of a complete briefing. Timing is confirmed with the agreed scope; it does not start when an enquiry is prepared.
Does the assessment include legal advice or approvals?
No. It identifies strategic, regulatory and institutional considerations and specialist questions. Legal opinions, licensing, incorporation, tax advice and regulatory approvals are outside this initial strategic scope.
Are market entry or commercial results guaranteed?
No. Recommendations support a decision; they do not guarantee sales, partnerships, political influence, institutional access or approvals.
TSH Consulting GmbH
Discuss your European expansion
Share your business context and the decision you need to make. No unnecessary personal information is requested.
The details remain on this page. Prepare an email, then open your email application to send it. This is not a website submission or delivery confirmation.
office@tsh-consult.comTSH Consulting GmbH · Asia-Pacific
Your Strategic Gateway to European Markets
European expansion is a sequence of commercial decisions, not a single market launch. TSH Consulting GmbH brings an independent Germany-based perspective to market selection, strategic partnerships and the institutional environment.
Discuss European expansion01Choose a market before choosing a structure
Start with the customer problem, purchasing process and competitive alternatives. Germany, Austria and other European markets should be assessed separately. A shared EU framework does not remove differences in customer expectations, distribution, language or national operating requirements. Compare direct sales, distributors and partnerships against the capabilities your company can sustain.
02Connect market entry with corporate strategy
An expansion plan should explain how the European business supports the wider company: access to customers, diversification, an industry partnership or a longer-term operating presence. Define decision gates for demand validation, partner discussions and resource commitments. Treat revenue expectations as hypotheses until supported by commercial evidence.
03Understand the institutional environment
Separate current rules from proposals and commentary. Map the institutions and industry stakeholders relevant to the actual product, sector and transaction. European Commission resources offer a starting point for product and trade research; individual legal, tax and regulatory questions need qualified professional advice. Public affairs is transparent analysis and communication, not a promise of access or approvals.
04A focused strategic mandate
TSH advisory discussions can address market prioritisation, partner selection criteria, commercial positioning and stakeholder analysis. Agree the question, scope, information needs and review points before committing to implementation. TSH is based in Munich; no Asian office, local team or language-specific advisory capacity is implied.
Questions for an initial discussion
- Which European countries and customer groups are priorities?
- What has already been validated with potential customers?
- Which capabilities should a commercial partner contribute?
TSH Consulting · Munich
Discuss market entry, corporate strategy or public affairs with our Germany-based advisory firm. Please share your business, target countries and current decision stage, without confidential or sensitive personal material.